Emilio Pucci, the darling designer of the 1960s

Emilio Pucci, the darling designer of the 1960s icons such as Sophia Loren, Jackie Kennedy and Marilyn Monroe, lived a charmed life and nurtured a successful career in the international fashion industry.

Born into Florentine nobility in 1914, Emilio Pucci lived a life of privilege from the very beginning. An avid skiier, Pucci was awarded a scholarship to Reed College in Oregon, which would later provide him with one of his first prefessional design opportunities.

Shortly after World War II, while skiing in Switzerland, a photographer from Harper’s Bazaar asked Emilio to design a line of ski wear for a winter edition of the magazine. His use of fitted, stretchy fabrics caused an immediate sensation.

The international jet-set quickly became fans of Pucci’s designs while passing through the resort island, where he lived. This caught the attention of such famous stores as Neiman Marcus, whose owner encouraged him to expand his line from bikinis and scarves to blouses and beyond. His fame in America was solidified and his brightly-colored, geometric patterns became ubiquitous among the fashion savvy.

Pucci was commissioned to design uniforms for Braniff Airlines and he even designed a logo for the Apollo 15 space mission.

His marriage to Baronessa Cristina Nannini produced a daughter, Laudomia, who would design for the label after Pucci’s death in 1992. Luxury giant Louis Vuitton Moet-Hennessy bought a controlling stake in the company 2000 and began to bring in famous designers to create for the label such as Christian Lacroix.

The recognizable swirls and angles of Pucci’s prints remain a staple of high fashion and wardrobes of the jet-set today. They have achieved a classic status in the fickle fashion industry, a significant accomplishment by any measure.

emilio pucci design

Image via Wikipedia.

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