Ten Days of Chocolate

Imagine walking around a city’s downtown and being surrounded by chocolate. For ten days every October such a dream becomes true in Perugia, Italy, thanks to Eurochocolate, a festival that is all about chocolate.

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This year’s edition of Eurochocolate started on Friday, October 16 and will run until Sunday, October 25.

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Eurochocolate 2025 has mustache as theme, so visitors can admire an enormous chocolate mustache sculpture, explore an exhibit dedicated to all things mustache, buy mustache-shaped chocolates or mustache-themed gadgets. Entrance to Eurochocolate and its activities is free.

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The festival takes place in the beautiful downtown of Perugia, including Piazza IV Novembre, dominated by the iconic Fontana Maggiore, Corso Vannucci, the city’s main thoroughfare, and the Rocca Paolina.

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The latter is my favorite part to visit: besides panels describing the phases of chocolate production, from bean to bar, there is a space devoted to showcasing cacao-producing countries, one for the chocolate boutique and, to get some respite from chocolate, one dedicated to Umbrian products, like the famous lenticchia di Castelluccio, various cheeses and cured meats.

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The festival’s program is always packed with activities, from chocolate sculpting to chocolate tasting. To get a good sense of the variety of chocolate and chocolates available takes some stamina, considering the large number of companies offering their products in the many stands.

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Stores in an around downtown go with the flow of chocolate and offer (Euro)chocolate-inspired products.

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Perugia is a beautiful city, worth visiting every time of the year for its rich history, precious art and old-world elegance. Eurochocolate is one more reason—a sweet one— to do so.

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With a specialty in handmade pasta, Simona provides detailed, accessible tutorials teaching readers to cook like an Italian right from home on Live Like an Italian as well as on her own blog, briciole.

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